Sometimes it feels like there is an awful lot of pressure to do what everyone else is doing on social media. Whether it’s the latest dance trend, the latest audio gag reel, or some other thing, none of those things truly feels like YOU.
(Actually, I have a caveat … if doing all those things IS you, go for gold. Love your style!)
The problem is, for most of us, it’s just not. And what that often leads to is resistance to having an authentic presence online.
My business clients know that they *should* be online so clients, referrers, and future staff can get to know them, but they just shudder at the assumption it means jumping onto social media trends.
I’m here to tell you it ain’t necessarily so … in fact being just your plain old self is much more engaging!
So whether it’s telling stories about what you’re most passionate about in your work, or sharing a hobby, your garden, or your fur babies (yes please!) - it all tells us so much more about you and your personality, which is of course the personality behind your business. And that’s what the people really want - to get to know, like, and trust you - which makes it so much easier to choose you as the service that will best meet their needs.
So let yourself off the hook. And just be yourself.