I’m gonna give it to you straight … Those “what ifs” won’t save your business.
You’ve identified what’s not working and even how to fix it … but now one four-letter word is holding you back from taking action.


Fear of criticism, failure, loss of reputation, reduced referrals, fear you’ll kill your business…

Whether it’s a fee increase, changing your employment model, or a targeted marketing campaign … these are big changes, and tend to trigger the “what ifs” big time.

It’s natural to have these fears. Of course it is. But it’s not WISE to let fear call the shots. In fact, FEAR DOES NOT GET A SAY! Because, let’s face it, allowing fear to stop you making essential changes in your business is bonkers.

You know your business better than anyone. You take on all the risk. YOU get to decide what changes need to be made.

I can’t promise everyone will embrace your changes with glee. Not everyone will. I’ve certainly faced pushback from staff, colleagues, and even friends when I’ve announced major business changes in the past.
We don’t love it when our ideas aren’t met with universal agreement and applause. But sometimes we have to do what is right, not what is popular. (Where have I heard that phrase before? *wink wink*)

Remember two simple facts:
1. Your business, your rules.
2. You get to change the rules as you see fit.

You know that things can’t stay the same or you’ll burn out, go broke, or simply stagnate. Without you taking action to make the changes you know you need to make, things are guaranteed to stay to same. When you allow fear to call the shots, when you give in to the “what ifs”, you are choosing to stay with what’s NOT working.

Or put more harshly … You are essentially saying you are prepared to fail rather than risk success.
Are you? Really? Of course not! That would be crazy, right?
Change is hard, but so essential for the longevity of your business.

Don’t let fear call the shots.

Much love,
Tess x