I’m gonna give it to you straight … Those “what ifs” won’t save your business.
You’ve identified what’s not working and even how to fix it … but now one four-letter word is holding you back from taking action.


Fear of criticism, failure, loss of reputation, reduced referrals, fear you’ll kill your business…

Whether it’s a fee increase, changing your employment model, or a targeted marketing campaign … these are big changes, and tend to trigger the “what ifs” big time.

It’s natural to have these fears. Of course it is. But it’s not WISE to let fear call the shots. In fact, FEAR DOES NOT GET A SAY! Because, let’s face it, allowing fear to stop you making essential changes in your business is bonkers.

You know your business better than anyone. You take on all the risk. YOU get to decide what changes need to be made.

I can’t promise everyone will embrace your changes with glee. Not everyone will. I’ve certainly faced pushback from staff, colleagues, and even friends when I’ve announced major business changes in the past.
We don’t love it when our ideas aren’t met with universal agreement and applause. But sometimes we have to do what is right, not what is popular. (Where have I heard that phrase before? *wink wink*)

Remember two simple facts:
1. Your business, your rules.
2. You get to change the rules as you see fit.

You know that things can’t stay the same or you’ll burn out, go broke, or simply stagnate. Without you taking action to make the changes you know you need to make, things are guaranteed to stay to same. When you allow fear to call the shots, when you give in to the “what ifs”, you are choosing to stay with what’s NOT working.

Or put more harshly … You are essentially saying you are prepared to fail rather than risk success.
Are you? Really? Of course not! That would be crazy, right?
Change is hard, but so essential for the longevity of your business.

Don’t let fear call the shots.

Much love,
Tess x

Shout out to all my business-owning clients and colleagues, but especially those who've ever been called "difficult", "bossy", "intimidating", "opinionated", "ambitious", or had other leadership qualities weaponised against them. I hear ya!

We spend too much of our energy trying not to offend others, trying to keep everyone happy, and still somehow making all of the difficult decisions our businesses demand of us.

I've embraced my inner "difficult woman" over the years, firstly as a young woman inspired by my fabulously "difficult" mother-in-law, but more recently as a boss who has had to make the tough calls sometimes.

I've learned that my team functions better when I'm clear and decisive, even if they don't always like what I'm being clear and decisive about. Equally, I love them for feeling safe to disagree with me. Mutual trust and respect is what matters.

I've stopped worrying about being liked, and focus more on being respectful, inspiring, and providing strong leadership. And no, I don't need to be an arsehole to be a decisive leader.

Sure I can be difficult. Because I might disagree with you. Or I might have an idea that challenges YOUR comfort zone. Or because I don't tolerate non-constructive criticism, abuse, or judgement from those whose opinions don't matter.

I've found solidarity in working with other "difficult" leaders making the tough calls while also caring deeply for their staff, their clients, their families.
I've found unity in standing tall with others who won't let fear of judgement and criticism hold them back.

Because leadership is disruptive.
Inspiration is loud.
Change is often unpopular.
And these things make others feel uncomfortable.
And that's okay.

Love ya!
Tess x

*Mug from QVWC