It’s so easy to get caught up in the day-to-day of our businesses that we sometimes forget to keep an eye on what’s going on with our revenue. It’s only when we start feeling financial stress that we start paying attention – but even then we typically look first at outgoings.
What I tend to find is that business owners start asking themselves “why aren’t we generating as much money as we should be?” … this is when I start recommending a close look at the difference between POTENTIAL revenue and ACTUAL revenue. This process typically yields some OPPORTUNITY COSTS … lost opportunities to bill our standard fee for sessions.
I created this exercise to help my coaching clients dig into their billing to identify any holes in the bottom of their revenue buckets. I hope you’ll find it helpful too!